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148: The Coaching Industry's Trust Deficit: Why Everyone's Getting Burned

Season #4 Episode #148

In this episode, Mari is joined by repeat guest and productivity expert Elise Enriquez to discuss the evolution of the coaching industry and announce an exciting new faculty model for The Crew. They dive into the trust deficit plaguing coaching, why traditional productivity advice fails women, and how they're creating a more accessible and sustainable approach to expert coaching.   Key Highlights:
  • How the coaching industry's explosive growth led to bad actors and a trust deficit - with clients being burned by expensive programs that over-promise and under-deliver
  • Why productivity systems designed by "white men in white collars" don't work for women carrying the invisible workload of family management
  • Mari's coaching burnout story: nearly quitting then revealing her vision for a faculty model during a session with Elise
  • The new Crew faculty model: expert coaches in specialized areas (productivity, mindset, wellness and more) providing consistent monthly coaching rather than one-off guest sessions
  • Elise's 16-year coaching evolution: from career transitions to discovering that women need foundational systems before they can work on bigger goals
  • Why "Build Your Bonus Brain" works: creating external systems so your brain can focus on creativity and presence instead of remembering everything
The Faculty Philosophy: Unlike the "guru" model where one coach claims to solve all problems, this approach brings together specialists who focus on their areas of expertise. Faculty members are compensated (not just guest experts selling their services) and provide consistent, ongoing support rather than inspirational one-time sessions. Why This Matters: The coaching industry has become expensive and inaccessible, with many programs costing thousands. The Crew maintains its $97/month price point while adding three expert coaches, making quality coaching accessible to more people.      Links:    Take a Tour of The Crew: https://app.acuityscheduling.com/schedule.php?owner=23922280&appointmentType=36084804 Join The Crew: https://the-crew-100.circle.so/checkout/the-crew     Elise's LinkedIn:  https://www.linkedin.com/in/elisemenriquez/   Check Out Build Your Bonus Brain: https://www.eliseenriquez.com/bonusbrain?affiliate_code=2a52d0