Last year, one woman in this room decided to open a bookstore.
Jen Sharon is a romance book editor who had been dreaming about her own shop. At Jump Start 2026 she decided she was done just dreaming about it.
This fall, Tryst opened its doors in Walla Walla. It might be the cutest little bookstore you've ever seen.
That's what the right room does. It shows you what's possible, and then you go do it.